The American Wave is an in-demand perm style and treatment. This look creates texture for naturally fine-textured straight or slightly wavy hair, which can be shaped into a firm or loose wave pattern. This style is versatile and looks great as a scrunch-and-go style or blown-out smooth, with better longevity with the support of the re-texturizer.

This treatment typically lasts up to 6 months on the hair. This service has a lengthy application, so be ready to spend a few hours in the hair salon.

After this service, a haircut is generally recommended to trim away frayed ends and add layers to enhance the wave pattern.

$270

This is the most award-winning keratin treatment on the market. It creates a synthetic keratin protein that is then fused to the hair’s cuticle to significantly reduce frizz, puffiness, and unwanted hair expansion. This treatment can potentially stretch out naturally wavy and curly hair but is not designed to create straight hair. This treatment makes your blowouts smoother and reduces dry time. It can live on the hair for up to five months, perfect for creating good hair days during our humid summers.

$205