Fashionable Retexturing Styles

Controlled Hair Retexturizers

We use Goldwell Kerasilk Keratin treatment, Brazilian Blowout, Arrojo American Wave; the longevity of these services is influenced by hair porosity and condition.

Iconic American Wave


This is a very “on trend” texturizer for creating beachy waves and adding support to blowouts. The wave is often a medium to loose wave pattern, not so much a corkscrew curl.

This is a gentler retexturizer and generally lasts 6 months, so not as tight or permanent as the hairstyles of the ’80s or early ’90s. However, this is a lengthy application, so be ready to spend a few hours in the hair salon.

After this service, a haircut is generally recommended to trim away ends frayed and add layers to enhance the wave pattern.

 Kerasilk Smoothing Keratin Treatment and Brazilian Blowout

$245 – $260

These are de-frizzing treatments meant to reduce puffiness that occurs naturally on textured hair and combat humidity’s effects on the hair. This service is excellent for those who like to wear their hair in its natural wave/curl shape as well as the individual that likes to blow out their hair in a smoother style but struggle with frizz.

These treatments can stretch out waves/curls but not in a distinctly looser way.

These treatments last 10 to 12 weeks and are affected by how often the hair is heat styled, at-home hair care, and environmental effects. This is a lengthy application that can take 2 hours to apply and process. This service can be applied to most hair lengths but is generally best for medium and long lengths.

My first experience in Richmond and it did not disappoint.

I ended up with Elizabeth as my stylist. Her online profile intrigued me when I read it. Elizabeth does some of her best work for clients who are nervous or unsure how to get what they want. That pretty much sums me up when it comes to getting haircuts because I never know what I want.

Elizabeth took her time from start to finish to make sure I was pleased with the final result. I never felt rushed and she seemed to “get” what I was looking for. I would definitely recommend her to others who want a new look.

Sonia C. | Richmond VA

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